Mercer’s Toys is to have its official launch this Saturday, April 25.
As part of a day of celebrations there will be free face painting for children. A stilt walker and balloon modeller will also be on hand.
Special promotions will also run through the day to celebrate the official opening and help promote the new shop.
Invites have gone out to Jack Straw MP and the Mayor of Blackburn with Darwen, Councillor Mohammed Khan, and a photo opportunity has been arranged for approx 11am.
The new shop on Darwen Street replaces the retail arm of Mercer’s on Northgate, which is set to close before May 11.
The new shop takes on the famous name but will run independently to Mercer’s trade outlet, in Pump Street.
The opening of the new shop brings the Mercer’s name full circle.
Mercer’s Toy shop, formerly known as the Doll’s Hospital, was originally based on Darwen Street before moving to Northgate and being taken over by Mercer & Sons Limited Ironmongers in 1993.
Rose Fowler, who helped develop and manage the toy department for Mercer’s Ironmongers on Northgate, will run it.
She brings five members of staff along with her.
She said: “I wanted to maintain part of Blackburn’s heritage by using the name of the original shop – Mercer’s Toys.
“We’re confident the shop will be a success but we need local people to show their support.”
Councillor Alan Cottam, executive member for regeneration and environment, said: "I'm delighted that a historic local name like Mercer's will continue to have a retail presence in the town centre.
"I'm also pleased the council has been able to provide assistance with the Digital Development Unit helping the shop to set up an online trading presence."
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